What are the benefits of using distribution channels?

Moreover, channels of distribution allow for feedback and communication between businesses and customers, enabling companies to address concerns, provide after-sales service, and build long-term customer relationships. One of the benefits of using distribution channels is that businesses can provide localized customer support to their customers.

What are distribution channels?

Distribution channels are the methods by which companies deliver products and services to customers and end users. Some businesses sell directly to their customers, while others might use a retailer or wholesaler to serve as an intermediary.

How do distribution channels help businesses expand their market reach?

Companies can cater to various customer groups' preferences and buying habits, expanding their market reach and customer base by combining direct and indirect channels. Distribution channels are essential for businesses looking to expand their market reach geographically or enter international markets.